PROGRAMME
08.30
Registration and Coffee in the Networking Surgery
09.25
Chair's Opening Address
Gregory Yeoman (invited)
Executive Director, The Tourism Society
Gregory Yeoman (invited)
Executive Director, The Tourism Society
09.35
Keynote Address
John Penrose MP (invited)
Minister for Tourism and Heritage
“Encouraging Britain's tourist industry to thrive”
The government has shown a clear commitment to the tourist industry in the Plan for Growth and the Government Tourism Policy, but what does this mean for the way that local authorities, the new Destination Management Organisations and businesses within the industry itself work? This keynote speech will also explore how tourism fits within the government framework for economic regeneration, and how we can encourage growth within the sector to be sustainable.
John Penrose MP (invited)
Minister for Tourism and Heritage
“Encouraging Britain's tourist industry to thrive”
The government has shown a clear commitment to the tourist industry in the Plan for Growth and the Government Tourism Policy, but what does this mean for the way that local authorities, the new Destination Management Organisations and businesses within the industry itself work? This keynote speech will also explore how tourism fits within the government framework for economic regeneration, and how we can encourage growth within the sector to be sustainable.
09.55
Bernard Donoghue (confirmed)
Director, Association of Leading Visitor Attractions
“Maximising the potential of Britain's leading visitor attractions”
The Association of Leading Visitor Attractions seeks to represent to government, the tourism industry, the media and the public, the views and achievements of the country's foremost visitor attractions in matters that concern the effectiveness of UK tourism, whilst promoting cooperation and high standards of visitor management among its members.
Director, Association of Leading Visitor Attractions
“Maximising the potential of Britain's leading visitor attractions”
The Association of Leading Visitor Attractions seeks to represent to government, the tourism industry, the media and the public, the views and achievements of the country's foremost visitor attractions in matters that concern the effectiveness of UK tourism, whilst promoting cooperation and high standards of visitor management among its members.
10.15
Laurence Bresh (confirmed)
Marketing Director, VisitBritain
“Destination marketing and branding: Forming an attractive British brand hierarchy”
Visitors build cognitive, emotional and aesthetic representations of a destination before they visit. How can branding and marketing techniques be effectively implemented to shape these preconceptions and make an area an attractive prospect for a large demographic? How can individual destinations retain a sense of distinctness whilst yet cohering with the Great Britain brand?
Marketing Director, VisitBritain
“Destination marketing and branding: Forming an attractive British brand hierarchy”
Visitors build cognitive, emotional and aesthetic representations of a destination before they visit. How can branding and marketing techniques be effectively implemented to shape these preconceptions and make an area an attractive prospect for a large demographic? How can individual destinations retain a sense of distinctness whilst yet cohering with the Great Britain brand?
10.30
Speaker to be confirmed
10.45-10.55
Question and Answer Session
11.00
Masterclass Session 1
11.45
Coffee in the Networking Surgery
12.30
Masterclass Session 2
13.15
Lunch in the Networking Surgery
14.15
Chair's Afternoon Address
14.30
Matt Chilcott (confirmed)
Welsh Digital Tourism Business Framework Project Steering Committee
“Tourism and technology: Embracing innovation”
Tourism, at its most basic level, is the formation of connections between people, places and cultures. With the rise of new technologies, social media, and mobile applications, the ways with which people are engaging with each other and their environment are changing rapidly: how can the industry most successfully embrace these innovations to enhance visitor experience?
Welsh Digital Tourism Business Framework Project Steering Committee
“Tourism and technology: Embracing innovation”
Tourism, at its most basic level, is the formation of connections between people, places and cultures. With the rise of new technologies, social media, and mobile applications, the ways with which people are engaging with each other and their environment are changing rapidly: how can the industry most successfully embrace these innovations to enhance visitor experience?
14.50
Rt Hon Justine Greening MP (invited)
Secretary of State for Transport
“Developing a tourist-friendly transport infrastructure”
Improving the quality and connectivity of the UK's transport infrastructure is essential to a bright future for UK tourism. A strong domestic transport network, easily navigable by international visitors, will encourage international tourists to travel beyond the capital, and domestic tourists to 'holiday at home', spreading economic prosperity throughout the UK. But how is this to be achieved?
Secretary of State for Transport
“Developing a tourist-friendly transport infrastructure”
Improving the quality and connectivity of the UK's transport infrastructure is essential to a bright future for UK tourism. A strong domestic transport network, easily navigable by international visitors, will encourage international tourists to travel beyond the capital, and domestic tourists to 'holiday at home', spreading economic prosperity throughout the UK. But how is this to be achieved?
15.10
Dr Graham Miller (invited)
Head, School of Hospitality and Tourism Management, University of Surrey
“An international perspective on sustainable tourism: Which policies and initiatives work?”
This talk will draw from examples in other countries of inspiring sustainable tourism policies and initiatives that may have the potential for successful application in the UK.
Head, School of Hospitality and Tourism Management, University of Surrey
“An international perspective on sustainable tourism: Which policies and initiatives work?”
This talk will draw from examples in other countries of inspiring sustainable tourism policies and initiatives that may have the potential for successful application in the UK.
15.30
John Scott (invited)
Chair, Culture, Heritage and Libraries, City of London Corporation
“Learning from London: A city perspective”
Though London has attributes and attractions that are unique to it, it can nevertheless serve as a successful model of tourism innovation for towns and cities across the UK. Also, given that approximately 70% of all inbound travellers to the UK arrive via London, how can other UK tourist destinations work symbiotically with the capital to attract visitors to travel further afield?
Chair, Culture, Heritage and Libraries, City of London Corporation
“Learning from London: A city perspective”
Though London has attributes and attractions that are unique to it, it can nevertheless serve as a successful model of tourism innovation for towns and cities across the UK. Also, given that approximately 70% of all inbound travellers to the UK arrive via London, how can other UK tourist destinations work symbiotically with the capital to attract visitors to travel further afield?
15.50
David Fursdon (invited)
Chair, South West Rural and Farming Network, South West Chamber of Rural Enterprise, Team South West
“A vision for rural tourism”
Approximately one fifth of the British population live and work in rural areas, in dynamic communities that contribute significantly to our national heritage, culture and character. This talk will assess how the tourism sector can be encouraged to thrive sustainably in rural Britain: what measures are already under way and what is needed in the future.
Chair, South West Rural and Farming Network, South West Chamber of Rural Enterprise, Team South West
“A vision for rural tourism”
Approximately one fifth of the British population live and work in rural areas, in dynamic communities that contribute significantly to our national heritage, culture and character. This talk will assess how the tourism sector can be encouraged to thrive sustainably in rural Britain: what measures are already under way and what is needed in the future.
16.10
Question and Answer Session
16.30
Chair's Closing Remarks
16.40
Conference Close
